When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Planetary Purple.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Plasma Pink.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Pulsar Pink.

PrintWorks® Professional Color Cardstock is great for posters, signs, cards and other print projects that really pop! The vibrant color makes this paper ideal for printing and paper crafting. Whether you are event planning, pulling together a school project or are creating invitations, this paper will provide the color--just add black ink! PrintWorks is guaranteed to give you impactful results on all inkjet and laser printers and desktop cutting machines. All PrintWorks colored cardstock is solid-dyed core all the way through for cutting, tearing, and folding. The only limit is your imagination. What will you create?. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Thickness (mil): 7.6 mil.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Re-Entry Red.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Rocket Red.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Solar Yellow.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Stardust Flecked White.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Sunburst Yellow.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Terra Green.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Terrestrial Teal.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Venus Violet.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Vulcan Green.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Pair it with Astrobrights® Color Paper for a unified and consistent look to your project, and pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 14; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Bright White.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can't decide on just one high-impact color? With the Astrobrights® "Basic" Assortment, you don't have to. In each pack, you'll get two, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Basic Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can't decide on just one high-impact color? With the Astrobrights® "Bright" Assortment, you don't have to. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Bright Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can't decide on just one high-impact color? With the Astrobrights® "Bright" Assortment, you don't have to. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Bright Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can't decide on just one high-impact color? With the Astrobrights® "Classic" Assortment, you don't have to. In each pack, you'll get four, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Classic Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It’s thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can’t decide on just one high-impact color? With the Astrobrights® "Eco" Assortment, you don’t have to. In each pack, you’ll get five, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Can't decide on just one high-impact color? With the Astrobrights® "Happy" Assortment, you don't have to. In each pack, you'll get five, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas.™ Can't decide on just one high-impact color? With the Astrobrights® "Patriotic" Assortment, you don't have to. In each pack, you'll get four, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Patriotic Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Can't decide on just one high-impact color? With the Astrobrights® "Primary" Assortment, you don't have to. In each pack, you'll get five, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Can't decide on just one high-impact color? With the Astrobrights® "Primary" Assortment, you don't have to. In each pack, you'll get five, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Primary Colors.

When you need to stand out with bold, high-impact color in a durable cover weight, Astrobrights® Colored Card Stock is a brilliant choice. It's thick enough to stand up to frequent handling and the rigors of postal machines, yet it's smooth enough to work with inkjet and laser printers. Since this unique colored paper is highly saturated, it offers a bright background for your creativity to come to life. Easily create dazzling postcards, booklet covers, presentation bindings and paper crafts. Brighter colors. Brighter ideas. Can't decide on just one high-impact color? With the Astrobrights® "Primary" Assortment, you don't have to. In each pack, you'll get five, single, solid colors. Get ready for your most creative ideas to really take off when you pair it with Astrobrights® Color Paper for a unified and consistent look to your project, or pair it with other Astrobrights® Colors or Neenah® Bright White Card Stock for a bold, brilliant impact. According to studies conducted by the American Paper Institute and the Color Marketing Group, color increases written information retention by 18 percent, improves readership by as much as 40 percent; and for direct mail, color increases response rates by up to 20 percent. Sheet/Roll Size: 8.5 x 11; Paper Basis Weight (lb): 65 lb Cover; Paper Grade (gsm): 176 gsm; Paper/Media Color(s): Assorted Primary Colors.